You're probably thinking
How do we shift our focus from short-term gains to programmes which foster lifetime customer value? How do we keep consumers engaged and entertained while meeting our targets and business objectives? How do we develop authentic and shareable content while staying true to our core brand values?
Who can we trust to deliver sustained value,
with measured results and initiatives which will make a postive impact
to our bottom line?
We're independent social strategists.
Helping brands and businesses stay relevant to consumers in the #socialera
Who we are
Social Analyst / Director
Justin cultivates his entrepreneurial spirit in every new project. He combines knowledge of silicon valley startups with a talent for pulling together analytical insights from social data and adding value at the intersection between social technologies and customer experience. Twitter | LinkedIn | Blog
Social Strategist / Creative
Jen brings along a background in applying herself creatively across a range of different media, most recently in the form of digital marketing. She has a talent for copywriting and a specialisation in social media engagement, content strategy and community management. Twitter | LinkedIn | Blog
COMPETITIVE RESEARCH AND INSIGHTS
With the digital marketing industry moving at lightspeed - do you have time to keep on top of the latest developments? We can do the groundwork to make sure you and your brand remains competitive and on track. Our research and up-to-the minute industry knowledge enables us to advise you on everything from competitive market opportunities to best practise and the activities of leading industry lights.
Social consumers expect your brand to be relevant, in the moment and moulded to suit how they experience and use the web. Your content must be impactful without being interruptive, entertaining or informative without losing sight of brand values. And if you want to expand your reach, you'll need to motivate people to want to interact, talk and share. We take a collaborative apporach to the production process. Our process combines data, strategy and insight help ensure your brand creative jumps out from the newsfeed by telling the stories people want to hear.
SOCIAL MEDIA ANALYTICS
Eliminate the guesswork. Our social analytics and reporting process will help you make smarter decisions which optimise your process and help improve ROI. We try not to overwhelm you with data but instead focus on helping generate a stronger understanding of where your social business stands.
Building authentic, trusting relationships with consumers online is an absolute must in our digital age. That's why we believe community management should be a core investment for every brand. We approach this in partnership with your business rather than as an add-on – a layer that works closely with your brand.
Social Strategy and Planning
Auckland, New Zealand
Working with creative agency Shine Limited, we helped to develop social strategy internally and work to develop concepts and manage campaigns for some of New Zealand's best known brands.
Honda New Zealand | The Power of Dreams
Strategy, Media Planning, Community Managagement and Reporting.
New Zealand Wide
We worked closely with the Honda New Zealand team and partners to build a strong social following with a solid strategy. Our National Honda Insight Challenge was hugely successful, resulting in the official adoption of the initiative to boost the sales process in locally owned agents and dealerships around the country.
New Zealand Fashion Festival | Fashion for Everyone
Social Strategy, Channel Management & Implementation - 2012
New Zealand Wide
Our 2012 NZ Fashion Festival was recognised in a column of Forbes.com. We combined an innovative, cross-channel mix in the lead up and during the festival, helping to drive 4x more social traffic than NZFW 2011 and a 75% lift in awareness of the Festival thanks to social media.
Movember New Zealand 2012 | Moustache as the Catalyst for Conversation
Social Media Strategy, Campaign and Community Management
New Zealand Wide
Movember campaign management and support with social media strategy, activation and community management resulting in a 20% increase in revenue compared to the previous year..
Booktrack | Soundtracks for Books
Strategy, Ad Planning and placement
FLITTER supported the Booktrack launch program with social media strategy, media planning and community management.
Jobs.co.nz | Social Recruitment
Strategy, Training and #NZJOBS campaign
New Zealand Wide
FLITTER supported Jobs and their clients with social strategy, workshops and advice.
Tedx Auckland 2012 | Kiwi Ideas worth Spreading
Social Strategy, Community Management, App Development
A highly active social media community helped the event sell out. Services included app development and ad planning as well as analytics and optimisation.
GrabOne | Buy Together, Save Together.
Social Media Management, Strategy
Australia and New Zealand, 2010 - 2011
Joining shortly after it's launch, Jen helped develop a successful social programme, nuturing community and establishing key analytics and metrics.
Zendesk | Love Thy Customer
Business Development to Social Media Management
APAC and Global, 2008 - 2012
Business development for APAC. Social Media Management. Blogger program, nurtured the social community and champion Customer Service stories around the web.
Founding Partners and Digital Stratgiests
Keepitblu is a global startup geared towards generating new revenue streams for Marine Reserves. Currently in beta.
The B Team
Social Media Advisors
The B Team is a plan with a single purpose: to help business work better.
Marketing Magazine - Into the future. Jen's Feature on her trip to the U.S NBR - The problem with social media 'consultants'
Stoppress - The merging of man, machine and magazine
- Stuff.co.nz - Kiwi - Facebook loses its cool
Marketing Association Blog - Edgerank Changes
National Business Review - Auckland Council Parking Ticket Fiasco
Social Media and Mobile Apps Conference in Auckland - June 2013
Customer Analytics and Marketing Optimisation - The Strengths of Social Media Analytics
NZCS #YoungIT - The Business of Social
The 2012 Social Media and Mobile Apps Forum - Developing an integrated Social Media Strategy and Day Two Workshop
Virtual Assistance Conference - Being Human in a Virtual World
SportNZ conference. Connections 2012. Presented The Social Media Game Plan and SportNZ Case Studies
ClubsNZ Annual Conference - 3o min keynote about NZ Social Media Climate and getting started advice
Information Management Summit: Social Media Round table and workshop
Social Media Workshop
Public Sector - EA/PA Conference - 1 hour workshop
In The Bag - Social Networking in 60 Minutes a day
MediaSense - Panel Debate on Social Analytics and ROI
NZSoMo - Social Media Marketing Forum - Social Media Strategy
April 19th 2011:
How to run Social Campaigns. Students Against Drunk Driving
: Auckland E-Commerce Managers meet-up
Fairfax Magazine Editors Forum
+64 9 889 7897
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